About Us

We are Phil and Rose.

We formed La Pédale in 2017 to offer a fully bespoke, highly aesthetic medium for our clients to communicate with fans and stakeholders.

We have a combined three decades’ experience in broadcasting, including international news, live television, documentaries and corporate film production.

We have worked on the biggest sports events from World Cups and Olympics through to the Tour de France, and lent our skills to productions for the likes of Rolex, Tissot and Merida Bikes.

Professional cycling forms the cornerstone of our work and we are world leaders in this area, but we are always interested in any new or exciting project from any field.

We are agile, thorough and creative. We love to travel and we thrive in pressured environments.

La Pédale founders at the Tour de France